GLP1 Meds driving demand for smaller clothes [Wall Street Journal]
- Jun 17, 2024
- 1 min read
Updated: 5 days ago
Hey everyone — here's another sign of how big this shift has become. The Wall Street Journal reports that millions of Americans on medications like Ozempic are now shopping for smaller-sized clothing, and retailers are feeling it.
Think about that. Not a diet-of-the-month headline — actual changes in what sizes America wears, driven by millions of people genuinely losing weight and keeping it off. Fashion designers and retailers cited in the piece describe customers dropping multiple sizes and coming back for whole new wardrobes.
I love this story for two reasons. First, it's a cultural-scale proof point: when clothing demand shifts, something real is happening in bodies, not just in clinical trial PDFs. Second — and our patients will back me up on this — the "new clothes" moment is one of the genuine joys of this journey. We've watched patients come in practically glowing because they had to buy jeans two sizes down. One told us she cried in the fitting room. Happy tears, to be clear.
There's also a practical angle worth knowing: don't invest in a big new wardrobe early in treatment. Your size is going to keep changing for months. Buy a few transition pieces you love, and save the real shopping spree for maintenance — you'll have earned it, and it'll fit.
The culture is catching up to what we've watched in clinic for years now. Real change, at scale, one smaller clothing size at a time.
-Daryl
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